Asia Pacific has recently concluded 3 webinar series on energy management via Blue Jeans video conferencing technology with the honour of having experienced industrial business development / marketing managers like Letchu, Kee Tiong, Ananth & Deepak. We received great responses for registration, encouraging actual day attendees as well as potential leads for follow up. The marketing communication focuses on energy saving in plant and cost reduction with audit and monitoring measures. We did campaigns on vertical sites (control engineering asia, energy business review, industrial automation asia, linkedin) with a very specific targeted audience base to drive the registration number and acquire new contacts. We hope to continue the momentum to create awareness of energy management throughout 2015 as there have been an upward shift and focus in this area due to local compliance regulatory laws. More materials will be shared. Stay tune.