In the 44:22 video, PotashCorp NB Division's Bob Emery and Matthew Fenwick describe “The Champion Concept”, which engages the employees by splitting responsibilities for automation technologies throughout the organization. Here's the abstract from their workshop:
There is a lot of technology in our plants today! The days of generalists knowing all aspects of these technologies are long gone. As newer automation technologies flood our plants, mastering these technologies becomes a challenge. How do we as Industry leaders address this issue, and keep technicians and engineers up to speed? How do we get the most out of technological investments and products? At PotashCorp NB “The Champion Concept” was born. Engage the employees by splitting responsibilities for these technologies.